**Job Description – Digital Marketing Executive** **Company:** Anjali T. Precision**Department:** Marketing**Position:** Digital Marketing Executive**Reporting To:** Marketing Manager**Location:** Chikhali, Nighoje**Employment Type:** Full Time**Industry:** Precision Machining (CNC, VMC, Grinding, Heat Treatment) **Key Responsibilities** · Develop and execute comprehensive digital marketing strategies aligned with business growth objectives. · Generate high\-quality B2B leads for precision machined components. · Manage and optimize company website, SEO (On\-page \& Off\-page), and SEM strategies. · Create industry\-focused content related to precision components, manufacturing capabilities, and technical expertise. · Manage and grow company presence on **LinkedIn (primary focus), Facebook, and Instagram**. · Develop LinkedIn B2B campaigns for OEMs, industrial buyers, and international clients. · Plan and execute paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads). · Create and manage email marketing campaigns for client engagement and retention. · Monitor campaign performance using Google Analytics, Search Console, and other tools. · Prepare monthly performance reports with actionable insights. · Coordinate with production, sales, and design teams for product promotion. · Maintain brand consistency across all digital platforms. **Industry\-Specific Requirement (Preferred)** · Experience in **Precision Engineering / Machined Components / Manufacturing Industry**. · Understanding of industrial product marketing and B2B sales cycle. · Experience in promoting technical products to OEMs and export clients. **KRA (Key Result Areas)** · Increase website traffic by defined percentage quarterly. · Generate targeted B2B leads for precision components. · Improve LinkedIn engagement and follower growth. · Enhance SEO ranking for key industrial keywords. · Improve brand visibility in domestic and international markets. · Increase inquiry conversion ratio. **KPI (Key Performance Indicators)** · Number of qualified leads generated per month. · Website traffic growth and bounce rate improvement. · Keyword ranking improvements. · Cost per lead (CPL) for paid campaigns. · LinkedIn engagement rate \& follower growth. · ROI on digital marketing campaigns. · Email campaign open rate and conversion rate. **Education** · Bachelor’s Degree in Marketing / Business Administration / Digital Marketing / Engineering (Preferred). · Certification in Digital Marketing, SEO, Google Ads, or Analytics will be an added advantage. **Required Experience** · 2–5 years of experience in Digital Marketing. · Prior experience in manufacturing / engineering / industrial sector preferred. **Strong Technical Skills Required** · Strong knowledge of SEO, SEM, and keyword research. · Hands\-on experience with Google Ads, LinkedIn Ads \& Meta Ads. · Expertise in LinkedIn B2B marketing strategy. · Google Analytics \& Search Console proficiency. · Content writing skills for technical/industrial products. · Basic understanding of website management (WordPress preferred). · Knowledge of lead generation funnels and conversion optimization. **Key Competencies** · Result\-driven and performance\-oriented mindset. · Strong analytical and data interpretation skills. · Excellent communication and presentation skills. · Strategic thinking with problem\-solving ability. · Ability to manage multiple campaigns simultaneously. * · Strong time management and execution capability. Pay: ₹25,000\.00 \- ₹35,000\.00 per month Benefits: * Flexible schedule * Food provided Work Location: In person