* Manage Google Ads campaigns for hair transplant, hair treatment and skin treatment. * Manage Meta Ads on Facebook \& Instagram. * Generate qualified leads for Big Derma Kolkata \& Berhampore. * Create and optimize campaigns for WhatsApp, calls and consultation bookings. * Keyword research, audience targeting and competitor analysis. * Manage remarketing campaigns. * Track CPL, CTR, conversion rate, ROAS and lead quality. * Set up/monitor Google Analytics, Google Tag Manager, conversion tracking and Meta Pixel/CAPI where applicable. * Regularly test different creatives, offers, audiences and landing pages. * Coordinate with the creative/content team for ad creatives and videos. * Prepare weekly/monthly performance reports. * Reduce irrelevant/spam leads and improve qualified consultation leads. * Work closely with the calling team to identify which campaigns are producing actual patients. Preferred experience 1–3\+ years of hands\-on experience in: * Google Ads * Meta Ads * Lead\-generation campaigns * Healthcare / aesthetic / dermatology / hair\-transplant marketing is a major advantage Pay: ₹12,000\.00 \- ₹17,000\.00 per month Benefits: * Cell phone reimbursement Work Location: In person