**Department:** **PPC Executive\- Google Ads Expert only** **Shift\- Night Shift only** **Experience Required:** 1\+ Years (Exp\-Level) **Employment Type:** Full\-Time (In\-office only) **Location:** Mohali **Pay:** ₹20,000\.00 – ₹55,000\.00 per month **Job Overview** We are looking for a data\-driven, results\-oriented **PPC Specialist** to take direct ownership of our paid search and social advertising campaigns. In this role, you will plan, execute, and scale paid campaigns across **Google Ads** and **Meta Ads**, focusing on budget allocation, keyword strategy, conversion tracking, and creative testing to lower Customer Acquisition Costs (CAC) and maximize overall ROI. **Key Responsibilities** * **Campaign Strategy \& Setup:** Plan, build, and scale performance\-focused PPC campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads Manager (Facebook/Instagram). * **Optimization \& Bidding:** Continuously adjust bids, execute keyword expansion, add negative keywords, and refine audience targeting to keep accounts performing at peak efficiency. * **Conversion Tracking \& Analytics:** Configure and manage conversion tracking, event triggers, and analytics pipelines using **Google Tag Manager (GTM)**, **GA4**, and platform pixels. * **A/B Testing \& Creative Strategy:** Design and run A/B tests for ad copy, creative assets, audience segments, and landing page conversions to drive higher Click\-Through Rates (CTR) and Conversion Rates (CR). * **Performance Reporting:** Monitor daily and monthly ad spend, manage client/company budgets, and deliver regular performance reports tracking critical metrics (**ROAS, CPA, CPC, and CTR**). * **Cross\-Team Collaboration:** Coordinate with content, design, and web development teams to produce high\-converting ad assets and seamless user funnels. * **Industry Insights:** Stay ahead of advertising trends, algorithm updates, and platform best practices. **Required Skills \& Qualifications** * **Experience:** Minimum 1\+ years of hands\-on experience directly managing medium\-to\-large budget PPC accounts. * **Platform Mastery:** Strong proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics (GA4\), and Google Tag Manager (GTM). * **Analytical Mindset:** Proven ability to translate complex campaign data into actionable optimization strategies and clear reports. * **Education:** Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. * **Certifications (Preferred):** Google Ads Search/Display/Measurement Certifications are a strong advantage. **Work Details \& Schedule** * **Shift Timings:** 09:00 PM – 06:00 AM IST (Night Shift) * **Working Days:** Monday to Friday *(Alternate Saturdays working)* * **Work Mode:** In\-Office only *(Face\-to\-face interview mandatory)* **Company Benefits** * **Paid Time Off (PTO)** \& Paid Sick Leave * **Leave encashment** as per company policy * **Complimentary meals** provided during night shifts **How to Apply** Please send your resume to given email or Whatsapp please. * **Email:** hr@bytereboot.com * **WhatsApp:** \+91\-6284605835 **Contact Person**\- Piyush Gulati We are also accepting applications for this profile from PPC Executive, Google Ads, PPC, Performance marketing, PPC Specialist, Digital Marketing. Pay: ₹20,000\.00 \- ₹55,000\.00 per month Benefits: * Food provided * Paid sick time * Paid time off Experience: * PPC Campaign Management: 1 year (Required) * Google Ads: 1 year (Required) Location: * Mohali, Punjab (Required) Shift availability: * Night Shift (Required) Work Location: In person