Performance Marketer
Company: CaseFox and MatterSuite
Team: Marketing and Sales
Location: Bhopal (onsite role)
Experience: 1 to 3 years in paid marketing. Freshers with strong hands-on skills are welcome to
apply.
About us
CaseFox is a legal-tech SaaS product. We started in 2011. Law firms and legal professionals use
it for billing, time tracking and practice management. MatterSuite is our enterprise offering for
in-house legal teams and established firms.
Our customers are mostly in the US and the UK. We run two kinds of growth. CaseFox is
self-serve and high volume. MatterSuite is enterprise and sales-led. Paid marketing supports
both.
We are a small team of nine. You will work closely with content, SEO, web, video and sales. Your
work will be seen and used every week.
The role
You will own our paid campaigns from start to finish. You will plan them, launch them and optimise
them. You will read the numbers and tell us what is working and what is not. Then you will tell us
what to do next.
We do not want someone who only presses buttons in an ad manager. We want someone who
can look at the data and give a clear direction.
What you will do
- Plan, set up and run paid campaigns on Google Ads, LinkedIn Ads and Twitter (X) Ads.
- Manage budgets and bids across channels and markets.
- Build and improve search, display and social campaigns for the US and UK.
- Set up retargeting and remarketing audiences across channels.
- Write ad copy and work with the content and video team on creatives.
- Run A/B tests on ads, audiences and landing pages. Share what you learn.
- Work with the web team to improve landing pages and conversion rates.
- Track performance with GA4, HubSpot and the ad platforms. Keep tracking and attribution
clean.
- Report weekly and monthly on spend, leads, cost per lead, pipeline and ROI.
- Break down what is working and what is not. Recommend where to put more budget and
where to cut it.
- Work with the sales team to check lead quality. Improve campaigns based on what turns into
demos and deals.
- Watch competitors and market trends. Bring new ideas and channels to try.
What we are looking for
- 1 to 3 years of experience in paid marketing. Less experience is fine if you have run real
campaigns.
- Hands-on experience with Google Ads, LinkedIn Ads and Twitter Ads.
- Good understanding of retargeting, audience building and conversion tracking.
- Strong analytical skills. You are comfortable with numbers and spreadsheets.
- Working knowledge of GA4. HubSpot and Semrush are a plus.
- Clear written communication. You can explain results in simple words.
- Ownership. You do not wait to be told what to fix.
- Ready to work onsite from our Bhopal office.
Big plus points
- You have run ads outside India. Europe, the UK, Singapore or other countries all count.
- You have experience with B2B or SaaS campaigns.
- You have run lead generation for long sales cycles.
- You know how to work with sales on lead quality.
Perks
- Real ownership of a paid budget and the freedom to test your ideas.
- A direct line to the Head of Marketing and Sales.
- International team offsites.
- A friendly and collaborative environment.
- Weekly cricket and badminton.
- A young team of people in a similar age group.
- Room to grow as we expand in the US and UK.
How to apply
Send your resume to hr@coderlly.com . Add a few lines on the campaigns you have run. Tell us
the channels, the markets and the results. Numbers help.