**SOCIAL MEDIA MARKETER** **Company:** Vinayak De Food Mart **Location:** Rohini, Delhi **Job Type:** Full\-Time \| Work From Office **Working Days:** Monday to Sunday **Working Hours:** 11:00 AM – 7:00 PM **Salary:** ₹20,000 – ₹25,000 per month **Experience:** 1–3 years preferred **About the Role** We are looking for a **confident, creative and results\-driven Social Media Marketer** who can take ownership of our Instagram and Facebook presence and help us grow our business through content marketing. This is **not a desk\-only social media posting job**. We want someone who is comfortable **being on camera, creating Reels, showcasing products, understanding what makes people buy and turning social media content into measurable business results.** **Key Responsibilities** **Content Creation** · Create engaging Instagram Reels and Facebook content featuring our products. · Be comfortable appearing **on camera** and demonstrating/explaining products. · Plan and execute creative product videos, demonstrations, tutorials, trends and promotional content. · Write engaging captions, hooks CTAs and promotional copy. · Create Instagram Stories regularly to keep the audience engaged. · Develop content around festivals, new product launches, offers and trending topics. **Social Media Management** · Manage our Instagram and Facebook profiles on a daily basis. · Plan and maintain a monthly/weekly content calendar. · Schedule and publish posts, Reels and Stories. · Respond to relevant comments and messages professionally. · Monitor trends, competitors and relevant content in the baking/chocolate/cake\-decoration industry. · Maintain a consistent brand image across social media platforms. **Sales \& Marketing** · Use content to **generate website visits, enquiries and sales**. · Promote offers, new products, bestsellers and seasonal products effectively. · Work with the team to test different content formats, hooks, offers and CTAs. Performance Tracking · Track important metrics such as: o Reach o Views o Engagement o Profile visits o Link clicks o Enquiries o Leads o Sales generated · Prepare simple weekly/monthly performance reports. · Identify what is working and what is not, and adjust the content strategy accordingly. **What We Are Looking For** The ideal candidate should: · Be **confident and natural in front of the camera**. · Have strong communication skills in **English and Hindi**. · Have a good understanding of Instagram and Facebook. · Know how to create engaging Reels. · Understand social media trends and how to adapt them for a business. · Have a basic understanding of **content marketing and sales psychology**. · Be creative and proactive rather than waiting for instructions. · Be comfortable experimenting with new content ideas. · Have a strong sense of what makes content **clickable, watchable and shareable**. · Be able to understand basic social media analytics. · Take ownership of results. **Preferred Skills** **Experience with any of the following will be an advantage:** · Instagram Reels · Facebook · Meta Business Suite · Canva · CapCut / VN / InShot or similar editing apps · Basic photography and videography · Meta Ads Manager · Shopify or e\-commerce marketing · WhatsApp marketing · Google Analytics / basic website analytics · **Most Important** We are **not looking only for someone who can make pretty Reels**. We want someone who can answer: **“How will this content help the business grow?”** You should be comfortable looking at results, learning from them and changing your approach when something isn't working. **Candidate Requirements** · 1\-3 years of relevant experience preferred. · Strong spoken Hindi and English. · Comfortable appearing on camera. · Strong communication and presentation skills. · Must be willing to work **from office**. · Must be available **Monday to Sunday**. · Must be able to work from **11:00 AM to 7:00 PM**. · Candidates with experience in e\-commerce, food, baking, chocolate, cake\-decoration or retail businesses will be preferred. **Salary** **₹22,000 \- ₹25,000 per month**, depending on experience, skills and performance. **How to Apply** Please send: 1\. Your updated CV 2\. Your Instagram profile 3\. Examples of Reels/content you have created 4\. Examples of social media accounts you have managed, if applicable 5\. A short **30\-60 second video introducing yourself** and explaining why you would be a good fit for this role **Important:** The introduction video is mandatory because this role requires someone who is confident and comfortable on camera. Pay: ₹22,000\.00 \- ₹25,000\.00 per month Work Location: In person