**Designation:** AREA SALES MANAGER

**Location:** India MAHARASHTRA Mumbai

**Group:** DS Group

**Entity:** Dharampal Satyapal Foods Limited

**SBU:** Dharampal Satyapal Foods Limited

**Department:** SALES

**Function:** SALES \[RETAIL]

**Job Description:** --------------------

? Business Growth \& Market Execution

? Drive secondary and primary sales targets for the assigned area.

? Drive productivity parameters such as LSPC, UBO, and Drop size to improve call quality and outlet

value.

? Monitor daily, weekly, and monthly performance of territories and take corrective actions where

required.

? Distribution \& Market Expansion

? Strengthen numeric \& weighted distribution across channels to improve market reach \& depth.

? Ensure effective route planning, coverage efficiency, \& outlet productivity across territories.

? Drive continuous improvement in outlet activation and market execution standards.

? Leverage key distribution channels like retail, wholesale, rural and grocery for business growth.

? New Product Development (NPD) \& Launch Excellence

? Lead and execute New Product Launches (NPDs) across the area as per company guidelines.

? Ensure timely availability, distribution, visibility, and off\-take of new products.

? Optimize product wise GTM \& RTM strategies

? Track post\-launch performance and share structured market insights with the leadership team.

? People Leadership \& Team Stability

? Lead, coach, and develop Sales Officers and off\-roll field sales teams (IWS/PSR/RSP).

? Drive Sales Officer stability through effective engagement, performance management, and capability

building.

? Build a high\-performance culture through motivation, regular reviews, joint working, \& on\-the\-job

coaching.

? Manage C\&F, SS, distributor and wholesaler/retailer relationships to ensure effective coverage,

stock rotation, and order execution.

Classification \| Restricted

? Distributor \& Inventory Management

? Oversee closing stock management across distributors, and sub\-stockists.

? Ensure healthy inventory levels, stock rotation, and control of damages and expiries.

? Able to scout and on\-board new distributor in the assigned area.

? Ensure stability and continuity of RDS across territories in the assigned area.

? Conduct structured periodic reviews of distributor’s performance and infrastructure.

? Ensure accurate, timely submission and closure of distributor claims in line with company

processes

? Governance, Reporting \& Market Intelligence

? Ensure adherence to sales processes, systems, and compliance requirements.

? Review MIS, distributor performance reports, and area\-level dashboards regularly.

? Track competitor activity, pricing, schemes, and visibility initiatives and share actionable insight

**Skills:**

Sales