Job Description
**B2B Industrial Digital Marketing \& Creative Executive**
**Company:** Faraday Ozone Products Pvt. Ltd. / Farazon Manufacturing
**Location:** Coimbatore, Tamil Nadu
**Employment Type:** Full\-time
**Experience:** 2–5 years
**About the Role**
We are looking for a **creative, hands\-on and execution\-oriented B2B Digital Marketing \& Creative Executive** to support the marketing activities of our industrial businesses, including **ozone generation, water \& wastewater treatment, engineering products and manufacturing solutions**.
This is a **hands\-on creative role** combining **graphic design, product marketing, photography, videography, social media and exhibition marketing**.
The ideal candidate should be capable of taking an idea from **concept → design → photography/video → editing → publishing** with minimum supervision.
**Key Responsibilities1\. Product \& Graphic Design**
* Design **product labels, stickers, nameplates and product graphics**.
* Design brochures, catalogues, flyers, datasheets and product presentations.
* Create LinkedIn creatives, banners, posters and promotional materials.
* Develop professional graphics for technical and industrial products.
* Maintain consistent brand identity across all communication.
**2\. LinkedIn \& Social Media**
* Plan and publish regular content on **LinkedIn and other relevant social platforms**.
* Create product launches, customer success stories, application posts, company updates and technical content.
* Develop a monthly social\-media content calendar.
* Convert company activities, projects and technical information into engaging content.
* Track basic engagement and content performance.
**3\. Customer Testimonial Videos**
* Coordinate with customers for **customer testimonial videos**.
* Plan video shoots and interview questions.
* Shoot and edit customer testimonials.
* Create short\-form videos, reels and application videos.
* Add subtitles, branding, graphics, music and other required elements.
**4\. YouTube Channel Management**
* Manage company YouTube channels.
* Plan and upload product, application, customer and company videos.
* Create attractive thumbnails.
* Write video titles, descriptions and keywords.
* Maintain an organized video library.
* Improve the quality and consistency of YouTube content.
**5\. Exhibition \& Expo Marketing**
Take complete responsibility for creative requirements for exhibitions such as **IFAT and other industrial trade shows**.
Activities include:
* Exhibition banners
* Stall graphics
* Backdrops
* Product posters
* Flyers
* Brochures
* Product cards
* Promotional materials
* Digital invitation creatives
* Pre\-exhibition and post\-exhibition social media campaigns
Coordinate with internal teams and external printing/exhibition vendors to ensure timely delivery.
**6\. Photography \& Videography**
* Photograph **products, factory activities, installations, customer visits, exhibitions and internal events**.
* Shoot videos for products and applications.
* Maintain an organized company photo/video library.
* Identify opportunities to continuously generate new marketing content.
**7\. B2B Industrial Content Creation**
* Understand technical products and convert technical information into simple, professional marketing content.
* Work closely with **Sales, Engineering, Service and Management teams**.
* Create content that communicates product benefits, applications and customer value.
* Develop case studies and customer success stories.
**Required Skills**
**Essential:**
* Graphic design skills
* Photoshop / Illustrator or equivalent
* Canva
* Video editing
* Photography
* Basic videography
* LinkedIn content creation
* YouTube management
* Good English writing skills
**Preferred:**
* Adobe Premiere Pro / DaVinci Resolve / CapCut
* Adobe After Effects
* Product photography
* Basic animation / motion graphics
* AI\-based design and content creation tools
* Basic understanding of SEO and digital marketing analytics
**Industry Preference**
Candidates with experience in **B2B, engineering, manufacturing, industrial products, water treatment, environmental technology, automation, electrical/electronics or machinery companies** will be preferred.
**What We Expect**
We are **not looking for a person who only schedules social\-media posts**.
We are looking for someone who can personally:
**Design → Shoot → Edit → Publish → Promote**
The candidate should be comfortable visiting our factory, customer sites and exhibitions to create real content.
You should have a **strong visual sense, curiosity to understand technical products and the ability to convert engineering information into attractive marketing content.**
**Candidate Profile**
* Creative and energetic
* Strong attention to visual quality
* Good communication skills
* Self\-driven and capable of working independently
* Willing to learn technical products
* Comfortable interacting with customers and internal teams
* Able to manage multiple marketing activities simultaneously
* Willing to travel for exhibitions, customer visits and video shoots when required
**Experience**
**2–5 years** of relevant experience in digital marketing, graphic design, content creation, videography or B2B marketing.
Freshers with an exceptional portfolio and strong practical skills may also be considered.
**Portfolio – Mandatory**
Candidates should submit a **portfolio of previous work**, preferably including:
* Social media creatives
* Product brochures
* Product/brand designs
* Videos
* Reels
* Photography
* Customer testimonials
* Exhibition creatives
**Applications without relevant portfolio/work samples may not be considered.**
**Key Performance Areas**
* Quality of marketing creatives
* LinkedIn content consistency and engagement
* Number and quality of product/application videos
* Customer testimonial videos
* YouTube content development
* Exhibition creative execution
* Quality of brochures and product collateral
* Photography and video documentation
* Timely completion of marketing activities
**Career Opportunity**
This role offers the opportunity to work closely with the **management, sales, engineering and product teams** and build the digital brand presence of growing Indian industrial technology companies with **global customers and international markets**.
Pay: ₹10,000\.00 \- ₹35,000\.00 per month
Benefits:
* Flexible schedule
Work Location: In person