Job Description
**Position Overview**
We are seeking a strategic, creative, and performance\-driven Social Media Manager to join our growing digital marketing agency. In this client\-facing role, you will manage multiple brand accounts across industries, develop results\-focused strategies, and execute high\-impact social media campaigns that drive measurable growth.
The ideal candidate thrives in a fast\-paced agency environment, understands client expectations, and can balance creativity with analytics.
**Key Responsibilities**
Strategy \& Planning
* Develop customized social media strategies for multiple client accounts
* Conduct audience research, competitor analysis, and platform selection
* Align social campaigns with broader marketing funnels and client business goals
* Build monthly content calendars and campaign roadmaps
Content Creation \& Management
* Create, curate, and publish engaging content across platforms including Instagram, LinkedIn, Facebook, TikTok, Pinterest, and X
* Write compelling captions aligned with each client’s brand voice
* Coordinate with designers and video editors to produce high\-quality creatives
* Oversee content scheduling and publishing
Client Communication
* Present strategies and campaign performance reports to clients
* Manage feedback, revisions, and approvals professionally
* Serve as the primary point of contact for social media\-related discussions
Performance \& Optimization
* Track KPIs such as engagement, reach, conversions, and ROI
* Analyze data using tools like Google Analytics and platform insights
* Provide actionable recommendations to improve performance
* A/B test content formats and messaging
Paid Social Campaigns
* Plan and manage paid advertising campaigns when required
* Optimize targeting, budget allocation, and creatives
* Monitor ad performance and scaling strategies
**Required Qualifications**
* Bachelor’s degree in Marketing, Communications, or related field
* 1 \-2 years of social media experience (agency experience preferred)
* Proven experience managing multiple client accounts simultaneously
* Strong understanding of platform algorithms and social trends
* Excellent copywriting and storytelling skills
* Experience with scheduling and management tools
* Working knowledge of design tools (e.g., Canva, Adobe Creative Cloud)
* Strong analytical and reporting skills
**Preferred Skills**
* Experience with influencer collaborations
* Short\-form video strategy expertise
* Crisis management and brand reputation handling
* Basic knowledge of SEO and performance marketing
* Familiarity with CRM or marketing automation platforms
**Key Competencies**
* Strong client communication skills
* Ability to work under deadlines
* Detail\-oriented and organized
* Creative problem\-solving
* Team collaboration mindset
**KPIs for Success**
* Client retention rate
* Engagement rate growth
* Follower growth across accounts
* Campaign ROI
* Lead generation and conversion metrics
* On\-time content delivery
Job Type: Full\-time
Pay: ₹12,000\.00 \- ₹20,000\.00 per month
Experience:
* total work: 1 year (Preferred)
Work Location: In person