Job Description
\+\+\+\+\+Please read full before applying\*\*\*\*\*\*\*\*\*\*\*\*
**About LeenaBOT**
LeenaBOT is a robotics and technology education company focused on helping students learn **Robotics, Coding, AI and IoT** through practical, hands\-on learning.
With 8\+ years of experience, LeenaBOT has worked toward making technology education accessible to students through online training, projects and instructor\-led learning.
We are looking for a **performance\-oriented Online Marketing \& Growth Executive** who can help us significantly increase our online visibility, student enquiries, leads and course enrollments.
**Job:** You will take ownership of LeenaBOT's day\-to\-day digital marketing and growth activities. We need someone who can understand our target customers students and parents create compelling campaigns, generate qualified enquiries and continuously improve the conversion funnel
**Work details**: \- This is remote work from home with sometimes job site visit. Online marketing, digital marketing, social media, video editing, email marketing SEO experience. website design experience. Flexible working 8 hours/day, onsite coordination in evenings over phone.
Regular long term full time job, not a freelancing work, good for housewife and females candidates who are looking for long term stable job. Ready to start work immediately.
1\. Digital Marketing
* Develop and execute online marketing strategies for LeenaBOT's robotics, coding, AI and STEM programs.
* Identify the best digital channels for reaching parents, students and schools.
* Manage campaigns across Google, Meta, YouTube and other relevant platforms.
* Conduct competitor and market research.
2\. Lead Generation
* Generate qualified student/parent leads for LeenaBOT programs.
* Build and optimize landing pages and lead\-generation campaigns.
* Develop lead magnets, offers, webinars, workshops and free trial/demo campaigns.
3\. SEO \& Content Marketing
* Develop an SEO strategy around keywords such as, Robotics classes for kids, Online robotics classes, Coding classes for kids, Python classes for kids etc. Perform keyword research and competitor analysis. Improve website pages for organic search. Plan and coordinate blogs, educational articles, videos and other content.
4\. Social Media \& Community
* Manage LeenaBOT's presence on Instagram, Facebook, LinkedIn and YouTube.
* Create a monthly content calendar.
* Develop content around student projects, robotics demonstrations, coding tips, competitions, testimonials and educational topics.
* Grow an engaged parent/student community rather than simply increasing follower numbers.
5\. YouTube \& Video Growth
* Develop a YouTube growth strategy for LeenaBOT.
* Identify topics with strong search potential.
* Create titles, thumbnails, descriptions and SEO strategies.
* Repurpose robotics classes/projects into short\-form content for YouTube Shorts, Instagram Reels and other platforms.
* Track views, watch time, subscribers and enquiries generated from video content.
6\. Email \& WhatsApp Marketing
* Develop email campaigns for prospective and existing students.
* Build automated follow\-up sequences for new leads.
* Create campaigns for workshops, courses, summer programs and special events.
* Work with the team on WhatsApp\-based lead nurturing and follow\-up campaigns.
**Pay:** Fixed INR10K/month \+ performance bonus purely based on marketing leads
**Qualification:** Any Degree with online/digital marketing, website design, video editing, online media posting experience, influencer. Candidates from Karnataka preferred.
Resume should have contact details, years of experience detail (self learned experience considered), qualification. share your media posting, online presence, English fluency in 1\-10 scale to get short listed.
Pay: ₹10,000\.00 per month
Benefits:
* Commuter assistance
* Flexible schedule
* Paid sick time
* Paid time off
* Work from home
Application Question(s):
* English proficiency in 1\-10 scale ?
* any social media posting? number of followers?
* Video editing experience?
* Ready for remote flexible working hours daytime, evening and weekends, six days a week (8hrs/day)?
Experience:
* Digital marketing: 1 year (Required)
Work Location: Remote