Territory Sales Manager – Non\-Veg Category

**Company:** Manan Foods **Location:** Delhi NCR **Department:** Sales **Industry:** FMCG – Spices, Masalas \& Pickles **Experience:** 3–7 years **Employment Type:** Full\-time

About Manan Foods

Manan Foods is an Indian FMCG company with a legacy dating back to **1981**, offering spices, masalas and traditional pickles. We are now expanding our **Non\-Veg Masala range**, including Chicken Masala, Mutton Masala, Tandoori Masala and Biryani Masala.

We are looking for an experienced **Territory Sales Manager – Non\-Veg Category** who understands the non\-vegetarian retail ecosystem and can build a strong distribution and retail network across Delhi NCR.

Key Requirement – Non\-Veg Market Experience

**Experience working with the following is mandatory:**

• Raw chicken shops / chicken retailers
• Raw mutton shops / mutton retailers
• Meat shops and butcher shops
• Non\-veg wholesalers/distributors
• Meat markets and non\-veg retail clusters
• Selling spices, masalas or other products through non\-veg retail channels

The candidate should already understand **how raw chicken and mutton shops operate, who makes the buying decision, typical retailer margins, purchasing patterns, customer behaviour and how products are sold at these outlets.**

Key Responsibilities

**1\. Territory Development**

• Take complete ownership of the assigned Delhi NCR territory.
• Develop a strong network of raw chicken and mutton retailers.
• Identify major non\-veg markets and high\-potential retail clusters.
• Open new outlets and continuously increase numeric distribution.
• Develop new distributors and wholesalers wherever required.

**2\. Non\-Veg Retail Sales**

• Visit raw chicken and mutton shops regularly.
• Introduce Manan Non\-Veg Masalas to retailers and meat\-shop owners.
• Generate orders and ensure regular product availability.
• Drive sales of Chicken Masala, Mutton Masala, Tandoori Masala and Biryani Masala.
• Build repeat sales rather than one\-time placements.
• Develop retailer\-level recommendations and product trials.

**3\. Distributor Management**

• Identify and appoint suitable distributors for the territory.
• Manage distributor relationships and stock levels.
• Ensure adequate inventory of all key SKUs.
• Monitor primary and secondary sales.
• Ensure timely collections and control outstanding payments.

**4\. Market Expansion**

• Map raw chicken/mutton shops in the territory.
• Build outlet databases and beat plans.
• Identify high\-volume meat shops and prioritize them.
• Develop clusters around meat markets, residential areas and high\-consumption zones.
• Explore opportunities with meat delivery stores and local meat chains.

**5\. Sales Team Management**

• Manage Sales Representatives/Sales Officers, if assigned.
• Prepare daily beat plans and outlet coverage plans.
• Track productive calls, orders, SKU penetration and sales.
• Train the sales team on the Non\-Veg Masala range.
• Conduct joint market visits and improve team productivity.

**6\. Market Intelligence**

• Monitor competitor masalas and pricing.
• Track retailer margins and schemes.
• Understand which brands are currently being recommended by meat retailers.
• Identify local/regional masala brands gaining traction.
• Provide feedback on consumer preferences and new product opportunities.

KPIs

• Monthly sales achievement
• New raw chicken/mutton outlets opened
• Active non\-veg outlets
• Repeat\-order percentage
• Secondary sales
• Distributor productivity
• SKU penetration
• Average sales per outlet
• Territory coverage
• Collections and outstanding control

Candidate Profile

**Mandatory:**

• 3–7 years of relevant FMCG/Food/Spices sales experience.
• **Strong existing experience in the raw chicken/mutton shop channel.**
• Good understanding of non\-veg retail markets.
• Existing relationships with meat retailers/distributors will be a strong advantage.
• Experience in Delhi NCR non\-veg markets preferred.
• Willingness to travel extensively within the assigned territory.
• Strong communication, negotiation and relationship\-building skills.
• Highly target\-oriented and comfortable with field sales.

Who We Are Looking For

We are **not looking for a conventional FMCG salesperson who only works with supermarkets and general grocery stores.**

We need someone who can walk into a **raw chicken or mutton shop, speak the retailer's language, understand his business and sell Manan Non\-Veg Masalas effectively.**

The ideal candidate should have **existing knowledge and contacts within the non\-veg retail ecosystem** and should be capable of building this category from the ground up.

Compensation

**Fixed Salary \+ Performance Incentives**

Compensation will be based on experience and existing market network.

**Candidates with a strong network of raw chicken/mutton retailers and proven sales performance will be given preference.**

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Work Location: In person