Social Wolfs is a digital marketing agency helping businesses grow through strategic digital marketing, branding, performance marketing, website development, social media management, SEO, and other digital growth solutions.
We are looking for a result-oriented Business Development Manager with hands-on experience in selling digital marketing services. The ideal candidate should understand the agency business model, identify potential clients, manage sales conversations, develop customized proposals, negotiate commercials, and convert prospects into long-term clients.
Key Responsibilities
1. Lead Generation & Prospecting
- Identify and approach potential clients across relevant industries and business segments.
- Generate qualified leads through cold calling, cold emailing, LinkedIn, networking, referrals, and other outbound channels.
- Build and maintain a strong sales pipeline of prospective clients.
- Research businesses to identify their marketing needs and growth opportunities.
2. Client Acquisition & Sales
- Understand client requirements and recommend suitable digital marketing solutions.
- Sell services including social media management, SEO, performance marketing, Google and Meta Ads, website development, branding, and e-commerce solutions.
- Conduct discovery calls, sales meetings, follow-ups, and presentations.
- Handle objections, negotiate pricing, and close deals while maintaining healthy profit margins.
- Focus on acquiring quality clients with long-term engagement potential.
3. Proposal Development & Pitching
- Prepare customized proposals, presentations, quotations, and scopes of work.
- Develop strategic pitches based on client objectives, business challenges, and marketing requirements.
- Coordinate with internal teams when technical inputs, audits, or campaign estimates are required.
- Clearly communicate deliverables, timelines, commercials, and expected outcomes without making unrealistic promises.
4. Pipeline & Revenue Management
- Maintain an updated CRM or sales tracker with leads, follow-ups, deal stages, and closure status.
- Achieve monthly sales targets for new business and revenue.
- Track conversion rates, deal values, sales cycle duration, and lead sources.
- Provide regular sales forecasts and pipeline updates to management.
5. Client Relationship Management
- Build strong relationships with prospects and newly acquired clients.
- Coordinate with the operations team during client onboarding and handover.
- Identify opportunities for upselling and cross-selling additional agency services.
- Ensure a professional client experience throughout the sales process.
Required Skills & Qualifications
- 2–5 years of experience in business development or sales, preferably within a digital marketing agency.
- Proven experience selling digital marketing retainers or agency services.
- Strong understanding of SEO, social media marketing, Meta Ads, Google Ads, and website development.
- Experience in outbound prospecting, client pitching, proposal creation, negotiation, and deal closure.
- Excellent communication, presentation, persuasion, and relationship-building skills.
- Ability to independently manage a sales pipeline and work towards revenue targets.
- Commercial awareness and the ability to qualify clients based on budget, requirements, and business potential.
- Proficiency in Google Sheets, Excel, CRM tools, and presentation software.
Performance Expectations
- Consistent generation of qualified sales opportunities.
- Achievement of monthly revenue and client acquisition targets.
- Strong follow-up discipline and accurate pipeline reporting.
- Conversion of qualified prospects into profitable, long-term clients.
- Focus on revenue quality, client fit, and sustainable business growth.
Important: Candidates must have relevant digital marketing agency sales experience. General sales experience without exposure to selling agency services will not be sufficient.
Send your CV and a brief summary of your agency sales experience, monthly targets, and achievements to hello@socialwolfs.com.