Role Overview: Timespro is looking for an energetic and entrepreneurial Field Marketing Executive to drive market development and on\-ground marketing initiatives for Executive Education programmes. The role will focus on developing Tier 2 and emerging markets through BTL activations, market research, corporate relationships, and local alliances. The individual will be responsible for identifying high\-potential markets and target audiences, building local networks, securing activation opportunities, generating leads, and tracking the effectiveness of marketing initiatives. This is a highly execution\-oriented role requiring extensive travel, strong relationship\-building skills, and the ability to independently identify and develop new opportunities. **Key Responsibilities:** 1\. Market Research \& Development * Conduct extensive market research to identify high\-potential Tier 2 cities and emerging markets for Executive Education programmes. * Understand and map the local target audience, including key corporate hubs, industries, business parks, residential catchments, and locations where potential prospects work or congregate. * Identify local opportunities for BTL marketing, partnerships, and demand\-generation initiatives. * Develop market visit plans and route maps to ensure effective coverage of priority markets and locations. 2\. BTL Activation \& Lead Generation * Identify, recommend, and execute relevant local and regional BTL activation opportunities. * Plan and manage on\-ground activities including corporate activations, stalls, kiosks, and other lead\-generation initiatives with local / central BTL agencies * Ensure effective lead capture and handover through defined processes. * Track leads generated and evaluate the quality and effectiveness of different activation formats and locations. 3\. Corporate Relationships \& Alliances * Identify and build relationships with corporates, HR/L\&D teams, industry associations, professional networks, and other relevant organizations. * Pitch and present Timespro and its Executive Education programmes to potential corporate and institutional partners. * Explore opportunities for partnerships, employee engagement, awareness sessions, and other collaborative initiatives. * Secure permissions and approvals for setting up Timespro stalls, kiosks, information desks, and other engagement formats within corporate and relevant professional ecosystems. 4\. Vendor, Agency \& Execution Management * Identify and develop a network of reliable local vendors and BTL agencies across assigned markets. * Coordinate with vendors and agencies for activation execution, branding, fabrication, manpower and logistics. 5\. Performance Tracking \& Reporting * Track the performance of activations, partnerships, and lead\-generation initiatives. * Analyse results and recommend improvements based on market response and performance data. * Maintain regular reports on market visits, corporate meetings, alliances, activations and leads generated. * Prepare dashboards, MIS, and market intelligence reports for internal stakeholders. Experience: Experience in Field Marketing, BTL Marketing, Corporate Alliances, Activation Marketing, or similar on\-ground/customer\-facing roles, with experience in independently developing markets, partnerships, and lead\-generation initiatives. Interested candidates can share your resume on careers@timespro.com Pay: ₹300,000\.00 \- ₹500,000\.00 per year Benefits: * Flexible schedule * Paid sick time * Provident Fund Work Location: In person