**Job Description** As the **Marketing Manager**, you will be responsible for developing, implementing, and overseeing marketing \& branding strategies that strengthen brand presence, increase customer engagement, and drive business growth. **Key Responsibilities** **1\. Strategy \& Planning** * Develop annual and quarterly marketing plans aligned with organizational goals. * Identify new market opportunities and design campaigns to capture them **2\. Brand Management** * Enhance brand visibility through integrated marketing communications. * Ensure consistent messaging across digital, print, and event platforms. **3\. Campaigns \& Promotions** * Plan, execute, and monitor digital campaigns (social media, SEO, SEM, email marketing). * Organize offline promotions such as events, exhibitions, partnerships, and sponsorships. **4\. Market Research \& Analytics** * Conduct regular market research and competitor analysis. * Monitor campaign performance through KPIs, prepare reports, and suggest improvements. **5\. Team \& Vendor Management** * Lead, train, and guide the marketing team to achieve departmental targets. * Coordinate with external agencies, media partners, and vendors for marketing deliverables. **6\. Budgeting \& ROI** * Prepare and manage the marketing budget effectively. * Track ROI of campaigns and optimize cost\-effectiveness **Eligibility Criteria** * **Education:** Bachelor’s degree in Marketing, Business Administration, or a related field (MBA or equivalent preferred). * **Experience:** Minimum 5–7 years of proven experience in marketing, with at least 2–3 years in a managerial or leadership role. **Skills \& Competencies:** * Strong understanding of digital and traditional marketing strategies. * Excellent communication, presentation, and interpersonal skills. * Proficiency in using marketing tools (CRM, analytics, SEO/SEM, social media platforms). * Ability to analyze market trends, competitor activities, and customer insights. * Leadership and team management skills with a track record of mentoring and motivating teams. * Strategic thinker with strong problem\-solving abilities. **Other Requirements:** * Willingness to travel for events, campaigns, or client meetings. * Strong commitment to deadlines and result\-oriented approach Job Types: Full\-time, Permanent Benefits: * Health insurance * Leave encashment Application Question(s): * Where do you live in Bengaluru? Language: * English (Required) Location: * Bengaluru, Karnataka (Required) Work Location: In person