The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market. **KEY ACCOUNTABILITIES:** **Accountabilities Scope of work BTL Marketing**  Handling the core marketing BTL activity of assigned Area. **New Product Launch**  Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc  Adherence to the guidelines given by unit Marketing Manager **Sales Team Support**  Effectively utilize the marketing elements allotted for the assigned territory  Help the sales team with the on ground marketing elements execution.  Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory **Market Mapping \& Data Management**  Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.  Data update and analysis for the unit. **SKILLS REQUIRED:** **Functional Skills**  Proven experience as a Marketing Executive or relevant role  Ability to understand opportunities in the market and act quickly on them.  Ability to quickly grasp and adapt to the business **Functional Expert Behavioral Skills**  Good Interpersonal Skills  Good Communication Skills  Self\-motivated with a results\-driven approach  High level of confidence and strong focus on delivering results with high drive and energy