Job Summary\-

We are looking for a creative and result\-oriented **Social Media Manager** to manage and grow our brand’s social media presence across platforms. The ideal candidate should have strong knowledge of social media strategy, content planning, audience engagement, trends, and performance analytics.

Key Responsibilities\-

• Develop and execute social media strategies aligned with brand objectives.
• Manage social media platforms including **Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms**.
• Create and maintain a monthly **social media content calendar**.
• Coordinate with content creators, graphic designers, video editors, and other teams for content production.
• Write engaging captions, posts, hooks, and social media copy.
• Monitor current social media trends, reels, hashtags, sounds, and viral content.
• Plan and execute **Instagram Reels, Stories, posts, carousels, and campaigns**.
• Manage daily posting schedules and ensure timely publishing.
• Engage with followers, respond to comments/messages, and maintain the brand's online community.
• Track social media performance using platform insights and analytics.
• Prepare regular reports covering **reach, engagement, followers, views, leads, and conversions**.
• Identify opportunities to improve organic growth and engagement.
• Coordinate with the marketing team for promotional campaigns and product launches.
• Monitor competitors and analyse their social media strategies.
• Ensure all content follows the brand's tone, guidelines, and visual identity.
• Stay updated with changes in social media algorithms and platform features.

Required Skills \-

• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, etc.
• Excellent communication and copywriting skills.
• Good understanding of social media analytics and insights.
• Creative thinking and strong knowledge of current trends.
• Ability to create effective content strategies.
• Basic knowledge of Canva/CapCut or similar tools is an advantage.
• Good organisational and time\-management skills.
• Ability to manage multiple campaigns and deadlines.
• Knowledge of paid social media advertising will be an added advantage.

Qualification \-

• Bachelor's degree in Marketing, Mass Communication, Digital Marketing, or a related field preferred.
• **1\-3years of relevant social media experience.**
• Candidates with a strong portfolio of successful social media pages/campaigns will be preferred.

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person